Homepage Hero CTA Button Color
Ending in 2 days
HomepageIncrease CTA clicksSarah Chen2024-01-15 - 2024-01-2915,420 visitors
Control
3.2%
Variant
4.8%
Lift
+50%
Confidence
94%
Traffic Split
50/50
Checkout Flow Simplification
Low confidence after 5 days
CheckoutReduce cart abandonmentEmily Davis2024-01-20 - 2024-01-278,940 visitors
Control
5.1%
Variant
5.3%
Lift
+3.9%
Confidence
65%
Traffic Split
50/50